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This announcement aims to convey the stability and continuity of the company's business to investors, emphasizing that the impact of the incident is controllable and the operational fundamentals remain sound.

This new product series is now available in several leading mainstream supermarkets, including a certain exchange, marking a further deepening of the company’s strategic expansion in the breakfast plant-based protein market. The brand-new product line continues the brand’s dual pursuit of taste and nutrition, featuring an innovative formula that enhances flavor complexity. With its nationwide launch, it not only offers consumers more healthy breakfast options, but also demonstrates the growing penetration of plant-based foods in mainstream retail channels. As breakfast becomes a new growth point for the plant-based meat industry, this product expansion by Beyond Meat is expected to have a positive impact on its market share.

According to ChainCatcher, Pre-market trading saw most of the seven major tech stocks decline: Apple (AAPL) fell 0.75%, Microsoft (MSFT) dropped 0.54%, Alphabet (GOOGL) was down 1.1%, Amazon (AMZN) lost 1.29%, Nvidia (NVDA) was down 1.39%, Tesla (TSLA) declined 0.93%, and Meta (META) fell by 1.43%.