Spotify video podcast monthly listenership doubles, expands creator incentive program

Glonghui Jan 8｜Swedish streaming giant Spotify is expanding its monetization program for video podcast creators and plans to launch new tools. The company stated that it has invested more than $10 billion in the podcast industry over the past five years to increase creator revenue, expand user engagement, and build infrastructure. Roman Wasenmuller, Spotify’s Global Head of Podcasting, said that since the program’s launch, the monthly listenership of video podcasts on Spotify has nearly doubled. Spotify will also launch a new sponsorship management tool in April, allowing creators to easily publish and monetize video podcasts directly from third-party hosting platforms such as Acast, Audioboom, and Libsyn. Spotify also announced the Spotify Sycamore studio in Los Angeles, which will be available for selected creators.