NYSE: MMA Launches Instant BJJLink Onboarding to Accelerate Global Growth

Highlights

• Instant onboarding eliminates sales friction, enabling rapid global customer acquisition
• Unlocks scalable growth engine following 145% YoY subscription revenue expansion
• Activates funnel across 18,000+ gyms and a large fragmented global market
• AI-driven sales agents to automate conversion and accelerate signups
• Designed to drive higher transaction volumes and recurring revenue at scale
  
  

Mixed Martial Arts Group Limited (NYSE American: MMA) (“MMA” or the “Company” and doing business as MMA.INC), a technology driven ecosystem at the forefront of the global combat sports industry today announced the launch of frictionless online self-onboarding for its BJJLink platform, enabling martial arts academies worldwide to instantly activate and start using the platform without requiring any direct sales intervention.

This release materially increases BJJLink’s ability to scale customer acquisition, converting global demand into active paying academies at significantly higher speed and lower cost.

The launch builds on strong recent momentum, including

, positioning BJJLink as a rapidly scaling subscription and payments platform within the global combat sports market.

“Removing onboarding friction is a major unlock for our growth,” said Nick Langton, Founder and CEO of MMA.INC. “We can now convert demand into active academies instantly, anywhere in the world. This materially expands our ability to scale.”

The Company also expects to layer in

, enabling automated lead engagement, qualification, and conversion, thus further accelerating growth while reducing customer acquisition costs.

As adoption scales, BJJLink captures recurring subscription revenue alongside growing transaction flows across memberships and in-gym commerce which creates a

.

The Company believes this milestone positions BJJLink as a scalable global platform capable of rapidly onboarding and monetizing a fragmented market, reinforcing MMA.INC’s strategy to build a category-defining technology and payments ecosystem for combat sports.

With over 5 million social media followers, 530,000 user profiles, 75,000+ active students, 18,000 published gyms and 800 verified gyms across 22 countries across its various assets, MMA.INC continues to transform the martial arts landscape and deliver unparalleled value to its stakeholders:

• A Global Platform:
  Operating across 22 countries, MMA.INC connects local gyms with global communities and customers in a single, connected network of value.
• Get Paid to Train
  : Engaging in training, streaming, coaching or simply supporting any activity, will earn Experience Points (XP), which is transparently logged on chain and can be redeemed for real rewards.
• One Unified Ecosystem:
  With existing platform assets including BJJLink, TrainAlta, Hype and MixedMartialArts.com, MMA.INC provides a complete platform that covers training, community, content and fandom like no other.
  

For more information, visit 

Mixed Martial Arts Group Limited
E: [email protected]