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Major Bank Rating | CLSA: Expects Bilibili's profitability to further improve in the first quarter, maintains “Outperform” rating

Major Bank Rating | CLSA: Expects Bilibili's profitability to further improve in the first quarter, maintains “Outperform” rating

格隆汇格隆汇2026/05/13 02:37
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Glonghui, May 13|According to a report published by CLSA, Bilibili is expected to maintain solid revenue growth in the first quarter, with further improvement in profitability. The firm expects total revenue to increase by 7% year-on-year to 7.5 billion yuan, and adjusted net profit to reach 543 million yuan. Advertising revenue should continue to grow strongly, mainly driven by stable demand for game advertisements and an increase in AI application promotion. The report also notes that with its young user base, Bilibili is one of the key platforms to capture AI advertising opportunities. Even with ongoing investment in AI, the company is still expected to further enhance overall profitability.
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